Writing Coaching



Hey, creative. Can I ask you something?



Have you...

  • been blogging a while, but your posts do not sound like you and your copy does not convey what you are trying to say?
  • launched a successful creative biz, but writing has never been your strong suit, and you are struggling to fit yourself into your brand?
  • determined that you want to build your brand from the ground up— starting with well-written copy and content that you have created yourself? 


I'll let you in on a secret: Your writing isn't working because you can't tell a strong, unique story without a strong, unique brand voice. 


Ok, fine. I'll let you in on another secret: Good content is useful, but great content is both useful and well-written. 



Writing coaching is for you if:

  • you want to find your strong, unique brand voice and write your very best content. 
  • you love to write and want to improve your skills because better skills = better blog/biz.
  • you have tons of awesome ideas, but you struggle to get them into written form— or into a blog post or website copy.
  • you're the DIY type: you don't want someone else to write your content, but you need help creating it.
  • you want to establish your place online as a creative entrepreneur, blogger, or freelancer.
  • you value authenticity and creativity and want to find your ideal balance. 
  • you need one-on-one grammar and writing help.


I'll help you find your brand voice.


Hi, I'm Alexa, and I help creative businesses and bloggers (like you!) find their brand voice, so they can write authentic, unique, and well-written content that connects with their audience.

Writing is a part of who I am.


I've been at it since the fourth grade, and since 2011, I've authored numerous published articles, blog posts, and copy. You can trace my written voice to pieces I wrote when I was only 13. I want others to know what that— recognizing your work as uniquely yours— is like. Writing is an incredible tool that you can, and should, feel comfortable using to tell your story the way you want it to read. One rule to live by? Never underestimate the power of excellent grammar and a well-written piece. 







Ready to take the next step with me?


You can read up on my writing background here, but as your coach (I am not a copywriter), I'll teach you, one-on-one, the fundamentals of good writing. Together, we'll discover your brand voice as we work through any grammatical obstacles that stand in between you and your best content.

I'll guide you through your project, so you can discover your unique writing balance— one that ties together creativity and authenticity with the written word— so you can reach your ideal audience with your story.

The below scope of work is included in the purchase of all coaching packages. Please note: At this time, my coaching services do not extend to formatting for SEO/keywords.
  • A free consultation via email
    • You'll provide me with a brief writing sample that describes your writing experience, who you are, and what you do.
    • We'll establish your personal and/or professional writing goals and objectives.
    • We'll identify what might be holding you back as a writer and/or on certain projects.
  • Organizing and outlining your project(s)
  • Setting up writing goals and timelines 
  • Brainstorming content that's in line with your brand and useful to your audience
  • Improving general writing and grammatical skills/addressing any insecurities 
  • Finding your written voice
  • Comprehensive feedback (two paragraphs minimum on overall piece plus in-piece edits/commentary)



Coaching Packages


Because tasks vary in word count, number of hours required for completion, and amount of editing and feedback needed, base rates are estimates and are as follows:
  • Coaching packages for general/specific writing improvement and growth:
    • $300-$350 for one month

      • Each week, I'll provide comprehensive feedback and edits on a draft of one 500-word piece that you've already written or are in the progress of writing. 
      • Alternatively, I'll provide comprehensive feedback and edits on one blog post up to 1000 words or one chunk of copy up to 500 words that you've already written or are in the process of writing.
        • Scope of work outlined above

    • $375 for one month of from-scratch work 

      • In one month, we'll take your idea for a web page's worth of copy (500-600 words) to content that's ready to convert; or take your idea for a blog post and craft it into a piece up to 1500 words.
        • Scope of work outlined above
      • Alternatively, I'll help you improve your writing skills and find your voice by providing you with three 350-word writing prompts, blog post topics, or copy exercises, one per week for three weeks, to which you'll respond. We'll spend Week 4 organizing the three related pieces into one 1000-word piece. 
        • Scope of work outlined above

    • One month of work on a project of your choice 

      • Don't see anything above that's quite right for you and your writing needs? Let's work something out! Mention "Custom Coaching Package" in the message box when you fill out this contact form or include it in the subject line of the email you send to hello@alexakoch.com.

Fill out a contact form here or email me directly at hello@alexakoch.com


See this page for other services: à la carte work (feedback only or feedback and edits on a single piece), résumé writing, and freelance writing. Find FAQs here


Disclaimer: I am not a professional, nor do I claim to be. Please see my disclosure for details. Rates are subject to change at my discretion.

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