June 8, 2017

How to Write with Purpose

You may have noticed that I haven't been very active online in the last few weeks. I didn't post last Monday, and I almost didn't post this Monday. I almost didn't post today, either. It's been a couple of weeks since my last newsletter, and I've been neglecting social media. I feel like I've hit a blogging wall, something I don't think I've experienced in my year of blogging.

I've been asking myself why I'm feeling this way, and I think it might be because I'm running low on inspiring content. Since relaunching in February, I've worked really hard to associate myself with a handful of topics, one of which is creative business. The ideas and strategies really interested me, and I wanted to write about it. These last few weeks, nothing has appealed to me less than the notion of writing social media and branding "how tos."

Maybe it's a temporary disinterest, a side effect of social media overkill brought on by balancing my own website with the social media demands of my internship (soon to be internships). Maybe it's a more permanent disillusionment. I don't know. Either way, I'm putting social media and business and branding posts on hold for a while until I figure that out. For now, unless some wave of inspiration hits, I'm going to focus on the two other pillars that structure my written content: self-improvement and writing (and of course, #MusicMonday the last Monday of the month).

I shared that longish story with you as not only background so you're up to date on what's happening, but also as a preface to today's post. I'm writing about how to write with purpose. What does it mean to write with purpose? Writing with purpose is more than just writing with the intention of teaching a lesson or making a point; it's about how you teach that lesson or make that point. Ask yourself the following when writing anything:

+ What is your purpose?

This is probably obvious, but if you're able, go into it knowing what your purpose is. Creative and fiction writing don't always allow for this because discovering your purpose(s) as you go is one of the best things about this style of writing, but informational writing (blog posts, newsletters, copy, nonfiction, even social media posts) pretty much requires it. What is the intention of this blog post? What is reading this web page supposed to accomplish? What will reading a biographical story teach someone?

+ Can you write about this topic?

Can you get your point across based on your knowledge of the topic? Are you writing with intention, or are you writing blindly because you don't really know what you want to or should say? While it's more than okay to build up your writing with external knowledge, you should have more than some understanding of what you intend to write about. Again, if you're writing a creative or fiction piece, you have much more flexibility. Either way, you need to be confident that the lesson you're teaching or the story you're telling is something that you're able to piece together with the purpose of sharing with others.

+ Are you comfortable with your writer's voice?

Being comfortable with your author's voice is critical to writing with purpose. Weaving words and sentences together in a way that takes them from just words and sentences to connective ideas is what makes you an impactful writer and adds a whole other dimension to your work. Read about finding your unique author's voice here.


  1. I recently felt like I hit a wall with blogging too... I participated in a Twitter chat last week and it instantly inspired me! I definitely recommend participating in one, or bouncing ideas off another blogger, it helped for me!

    Kendal // Life With Kendal

    1. I used to participate regularly in Twitter chats, and I guess I just lost motivation/interest. They were fun sometimes, but I don't know if I was really getting anything out of them. Thanks for the suggestion, Kendal! :)


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