May 25, 2017

You Need to Reevaluate Your Brand for This Reason

I’m writing this post because I recently changed my social media bios. Seems insignificant, right? I don’t know about you, but I'm constantly changing mine. I’ll switch a couple of words, reorder some things, swap some witty description of myself for another (say, “coffee shop-er” for "pun-lover”)… but it ultimately ends up being just a variation of what I had before.




I didn’t love what I was using most recently (or the variations that came before). I felt that it was too “template,” too similar to what every other creative entrepreneur was doing. That’s probably because that’s what I was trying to do: create a "killer" Instagram bio the likes of what you see on Pinterest in order to build my community, encourage people to get to know me, to subscribe, to work with me, etcetera. But it wasn’t really "me."


I realized that what I could have been doing all along is the most effective way to convey my brand and connect with others.

It felt forced. I like simple branding and a clean aesthetic. I don't like superfluous words and unnecessary details. If I wasn't using my social media for blog/business purposes, I’d probably have nothing more than Cash me at a concert or a coffeehouse, how bow dah a location listed in my bio.

Anyway, I changed my bios. For the umpteenth time. And I think I’ve (finally?) found a happy medium between what I’m “supposed” to do to use my platforms to the advantage of my website and what I want to do. It’s not like I made some huge brand overhaul. I made some tweaks to make things more “me.” No one knows my brand better than I do (and the same goes for yours), and I realized that maybe what I could have been doing all along is the most effective way to convey my brand and connect with others.

If you’re still with me: don’t be afraid to reevaluate your branding. You don’t have to make any major changes, or even minor changes, but don’t not evaluate because you’re worried about what you might discover. Growth and change are natural and healthy and looking at them through the lens of skepticism and negativity will only hurt you. 

If we don't reevaluate our branding as we go, we'll never really know what works and what doesn't, what we like and what we don't like, because not everything is as black and white as deciding between two colors for a design palette (pun totally intended). 

6 comments

  1. Instagram bio is a big problem for me. I don't know what to write there. I have a quote (and it has been there for years!) and also that I'm a lifestyle blogger. I want to write other things but later I find myself thinking is really stupid! Should I just go for it?

    xx, Melissa
    https://elephantontheroad.com

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    1. Hey, Melissa! I think you should just go for it. I've learned, in blogging and in life, that you might as well try everything to see what works for you and what you like. If you end up hating something, no big deal— just try something else until it sticks! Good luck and always feel free to shoot me a message or an email. We're all in this together! :)

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  2. I've been changing up my Instagram and Twitter bio a lot lately too, trying to reflect my new focus for my blog I've been developing. My problem is that I always TOO much to say than the limit allows.

    www.insearchofsheila.com

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    1. Haha character limits can be annoying. And aren't social bios much more significant than you'd think?! It would drive me crazy when I couldn't come up with a better word or what I wanted to say wouldn't line up right on Instagram. #BloggerProblems at their finest, right?

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  3. Yes!! It's so hard to find the perfect thing to describe you and your content because Instagram isn't the same as your actual blog. I think I finally found my perfect mission/description that I posted on the main page of my blog! As for Instagram, TBD. Also �� to "cash me at a concert or a coffeehouse, how bow dah"!

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    1. I completely agree! It took me quite a bit of time to come up with the perfect mission statement (if someone really wanted to, they could trace all the variations through my posts on the topic haha), and my perfectionist self doesn't like how it can't be the same across platforms. I think I've come up with a solution for social media... at least for now. And haha, that's me in a nutshell ;)

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