April 26, 2017

Why You Should Keep Things Simple in Your Blog, Biz & Brand

I have no clue what inspired this post. I was doing something the other day (can't even remember what it was), thought of this, and was like "hey, that would make a good blog post." So here we are. This is a relevant read for anyone with a blog, an online business, or a personal brand... so, presumably, anyone who clicked the link to this page. I touch on just four ways that you can keep things simple when it comes to your blog and business, and why you should, but there are surely more. I'm not sure how to best explain what I mean by "keep things simple," but the headings and descriptions below should clear that up!

With email marketing

When I first started writing my email newsletter (subscribe here), I tried to get fancy with all the different content blocks and various font sizes and colors. Then I read another creative's email, in which she mentioned something about why people are reading your emails in the first place: for the content, not the way the content is presented. An appealing website is a whole different animal. She wrote that she stopped putting time into making her emails “pretty,” instead putting time into making the content as useful as it could be and plugging it all into the simplest template available.

An email is your one chance to reach a subscriber with your message, and if you don’t make an impression, they can click “unsubscribe” just as easily as they clicked “sign me up!” or whatever catchy opt in phrase you labeled your subscribe button with.

With your featured image

How many times have you seen something pinned on Pinterest and you can barely make out the text because the photo is so detailed and distracting? Or the type color is all wrong for the background? If you thought to yourself “just once,” that’s one time too many. Use an image that doesn’t distract from your post title and other textual information on your featured image. People usually want to know what the post is about before they pin it, and if it's not easy to figure out what you're pin is promoting, it probably won't get as many pins or reads as it could.

With your branding

I don’t mean that you should build a lackluster brand identity with no distinguishing features. I mean keep your messaging and mission simple and easy to understand. If you ever decide to rebrand, the process will be smoother for both you and your readers/clients because tweaking some copy and swapping out some colors is far easier than a complete brand overhaul, which may not be something that you want to do or may be out of your price range.

With your social media

I don't know where I read this, but I read it recently: make sure that what you're posting on social media is something thought-out, not something reactive. In other words, share content because it's in line with your brand identity and the content that you want to be associated with. Don't tweet passive-aggressive messages about an email you received or a client relationship that ended badly. I also don't recommend getting too personal, but that's entirely up to you. Just keep in mind that whatever details of your personal life that you put out there— friends, significant others, companies you work for/with, etc.— is now public knowledge, and you might get questions that you don't want to answer. 

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