April 5, 2017

5 Signs You Should Offer Services/Start an Online Business

This post was partly inspired by this post all about why you should freelance and be a creative entrepreneur, but more so by my current situation. I'm in that stage of business when you're kind of in limbo. I've (finally) nailed down my branding and positioning, so now, I'm focused on building trust relationships in the hopes that some of these relationships will translate into client-coach relationships.





A guest speaker in my lecture on Monday night also somewhat inspired this post. He spoke so animatedly about pursuing whatever entrepreneurial venture you perceive as viable and impactful; essentially, his philosophy is: "if you see a problem or opportunity, solve it or exploit it." While entrepreneurship does come naturally to some people, it isn't an organic thing for others. If you can't tell in which group you fall, here are five signs that you should offer services or start an online business. Which are applicable to you?


You’re engaged in the online community.


Have you been blogging for a while? Have you been a blog reader and social media observer for a while? Maybe you can and should take it a step further. If you know how the blog world works and how people engage in it, you have an edge, whether you think you do or not. Not everyone is familiar with blogs, platforms, and content marketing/social media messaging, and if you are, you might want to consider offering a speciality service.


You've recognized a need in the community. 


Ok, so you’re engaged in the community, and you know it pretty well. You see, over and over, a problem that seems to have no solution or could use a better solution. There’s an unmet need, and you know how to meet it.

The reason I launched coaching packages and services is because I recognized a need. A services launch was never part of my original plan or idea. As I’ve learned, from classes and from the real world, entrepreneurial opportunities can take many forms and are often unexpected. I knew that my brand/blog would evolve, in time, but I did not foresee the entrepreneurial opportunity that presented itself just five months in and, more importantly, that I would pursue the opportunity. What was the need that I recognized? 

I noticed that a lot of blog posts were really similar, in content and in style… to the point that I’d lose track of whose content I was reading, with the exception of a few writers. I also noticed that grammatical and syntactical errors were everywhere. I couldn’t believe that an industry that is, at its core, about writing had so many writing issues. I realized that personal struggles with writing could be what are preventing creative business owners and bloggers from telling their unique story in a way that is both true to themselves and to their brand image. I wanted to bridge that disconnect.

The idea of "writing coaching" came to me. I did a little research and found out a couple of things: writing coaching is a thing, and it's not readily available to writers who aren't penning novels. Read: creative business owners with blogs and bloggers. And that's where it all started, my friend. 


You have something worthwhile to share.


I don’t know who said it first, but I see it everywhere, and I love it. You need to know more about a topic than just one other person to be “an expert” and teach someone something. So whether it’s writing coaching, social media management, or ghost-blogging, come up with a service and put your spin on it. Add your signature by figuring out what makes you different from the million other people labeling themselves social media managers, brand strategists, and copywriters. What makes me different? I'm really weird and do things like eat muffins with forks and refer to my car by name and

Instead of writing your content like a copywriter would, I help you write your content. No hate on copywriting— I love copywriting, and one of the creative entrepreneurs whose content I consume religiously is focused mainly on copywriting. I felt that the industry was saturated enough without my being in it. While I enjoy writing copy and content for entities and companies, I prefer helping individuals— business owners, bloggers, whomever— to write, rather than writing for them. Maybe that’s the tutor in me, but it’s how I feel.

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Recently, I was asked to revise a blog post, knowing nothing about the author’s style or purpose, and working on it, well, made me nervous because I was afraid that her meaning and voice would be lost in my own words.


You’re innately a brander/marketer.


Do you have a knack for personal branding? Does marketing content come naturally to you? Maybe you should expand your brand and what you offer to readers/audience members and start a business. You'll be able to adapt and evolve because you know how to brand certain things for certain people (that's an essential trait of any successful entrepreneur!).


You have an entrepreneurial spirit. 


If you were able to recognize a need in the community and pursue it, you probably have an entrepreneurial spirit. If you go through your daily life questioning whether things could be done better and why certain things don't exist and why certain systems aren't in place, you probably have an entrepreneurial spirit. So undertake a new project. Go out a limb. You don't have to invest hundreds of dollars from the outset. 

4 comments

  1. Love this post. I have only been blogging for about a month but one day hope to educate the blogging community through workshops and webinars. Congrats on your success! You're a true inspiration :)

    travelingthroughtulips.com

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    1. Thank you so much, Emily! It's never too early to start planning for where your blog might go ;) Best of luck with what you want to do, and always feel free to shoot me an email if you have any questions or need some encouragement!

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  2. I'm so impressed with your services as a blogger and coach! Definitely something to be proud of.
    Caitlin

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    1. Thanks so much for your continued support, Caitlin! :)

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