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Hey there!

I'm Alexa, a content/writing coach for creatives with a .com. In other words, I help online creative business owners and bloggers write their website content— blog posts to copy to whatever in between— by connecting each creative with her unique author's voice. I blog about a variety of things and can usually be found holed up in a local coffee shop, muffin and a black cold brew in hand, or singing along at a too-loud concert.

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You're focused on building your brand with words. You want to write content that reflects your unique voice and selling points, but you struggle with pairing your story and message with the right words. You don't want someone else's copy filling your pages and posts, but you can't seem to find what's missing in your writing. Sound like you? I can help you with blog posts, website copy, and other creative or professional content that needs writing. Click an option below to learn how we can work together.

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I write about a variety of topics: writing, music, travel, self-improvement, blogging, and social media, among other things.

June 26, 2017

#MusicMonday: Summer 2k17 Playlist

It has been far too long since I've shared a playlist. Now that I've gone back to my blogging roots, expect more of them :) If I may say so with humility... this playlist is *fire emoji.* It's not complete yet because I'm always adding to it, but even now, with just over 30 songs, it's really good. It's all I've been listening to this month. In two words, this playlist is upbeat and sparkly. I don't know why, but that is just a fitting description.

My top five summer jams off of this playlist? "J-Boy" by Phoenix, "Don't Take The Money" by Bleachers, "Agnes" by Glass Animals, "The Man" by The Killers, and "Heartbreak Beat" by The Psychedelic Furs. The best. I've also got some summer classics on here, like Sublime's "Santeria" and Weezer's "Island in the Sun." By the way, feel free to follow me on Spotify. I have tons of playlists and am always making new ones. If we have similar musical interests, I'll definitely follow you back ;)

What are you listening to this summer?!

June 22, 2017

How to Slay Your Internship

I started my summer internship this past Monday. I'm working as a social media marketing intern for a company headquartered just ten minutes from my apartment (totally lucked out location-wise). Even though I don't want to work explicitly in social media or marketing (unless I'm doing so for a music company or a venue or a related something), I'm building good foundational skills.

Since this isn't my first internship (it's actually my sixth) and might very well be my last since I graduate in December, I thought I could share some tricks of the trade with you, as I'm sure a lot of you are interning now or in the future. (Also, I'd like to note how easy it was writing this post. I missed this.)

+ Be willing to do anything but not everything.

If your boss asks you to make copies or address a stack of mailers, do it. If your boss asks you to make cold calls and your department is graphic design... don't do it. It isn't reasonable to ask you to do something that is way out of your scope if it was clear heading into the internship what your objectives and responsibilities would be. If you wanted to work in sales, you would have applied for a sales job and not a graphic design position, no?

June 19, 2017

Back to My Blogging Roots

So. Disclaimer: this post is long. And personal. Lately, I've read quite a few blog posts and Instagram captions that tie in with a central theme: going back to our roots. In the last few weeks, I've been struggling with blogging more than I ever have since starting last June. I find myself itching to post about topics that I "can't write about anymore" because they no longer "fit with my brand," but not wanting to post about topics that everyone else has already written 4523 posts about.

I purchased my domain because I was confident that no matter how the content of my website changes, no matter how it evolves... my brand is still me because it's in my name. And that's what I've been thinking a lot about recently. I tend to dive headfirst into things without always thinking them completely through. Every new idea is my best idea yet and must be pursued. Then reality sets in and I realize (not always, but often— I have a lot of new ideas on the daily) how jaded I was.

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