Get to Know Me

Hi there.

I'm Alexa, a recent college graduate and (soon to be) Manhattan-based writer, and this is my online portfolio. I've written music reviews, local features, and harder news stories for student and outside publications since high school. I maintain this blog (think local living, personal betterment, and writing tips), am working on self-publishing my first YA novel, and aim to one day teach writing at the university level.

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Living local, personal betterment, and writing, plus music, blogging, travel, and more.

November 30, 2017

What My Atypical College Experience Taught Me

Let’s take a quick trip down memory lane, shall we? This time four years ago, I had just finished wrapping up my college applications. I was also losing my mind very ready to leave high school behind. I didn’t have a bad high school experience; I was just too excited to move on to bigger and better things— the biggest and best being college.




Here I am, four years later, 17 days from commencement, my one-way flight (back) to NYC booked for the 6th of January, the day before my 22nd birthday. College was nothing like I expected. Not one bit. I never thought I'd transfer schools, I didn’t make as many friends as I'd expected to, I wasn’t involved on campus like I’d thought I’d be, and I didn’t attend one sports game or tailgate. But that’s fine with me.

I know that when I look back on my three and a half years, I won’t regret not doing these things (just like I’ve never once regretted not going to my high school prom. Urban legend that you will). I believe that the discoveries I made from the time I was nearly 19 to now, on the brink of 22, would never have taken place otherwise, and these discoveries have profoundly shaped who I am. Things aren't always— and often aren't— what you expect, and that's okay.

+ I discovered my passions.

From the time I was a fetus kid, I’ve loved to write, and I’ve always kept having some sort of writing profession down the line at the back of my mind. I’ve always loved music, but I got really into it, concerts especially, my junior year of high school, and by the end of my freshman year of college, I knew it was more than a love. I’ll never forget the May day I spent freewriting in a Starbucks; there was suddenly an epiphany on the page.

October 26, 2017

What to Do When Your Vision Changes

Funny story: I started writing this post right after looking up vision providers in my area, so I can hopefully schedule an appointment to get fitted for contacts (we've had a good go, glasses, but it's been 11 years...). Anyway, this post is not about that type of vision change: I'm talking visions for your future, your blog or business direction, your writing, your life, and what have you.



As I prepare to graduate college in just about two months, I've been watching my vision shift regularly. Sometimes I'll have an epiphany of sorts— How did I not see this staring me in the face the whole time?— and sometimes I'll be caught completely off guard by a realization. Either way, I find myself questioning everything and wondering whether this vision shift is the real deal. I hope this post can help you with this very thing.

1. Accept it.

The first thing you have to do when your vision changes is simply to accept it. Accept the fact that it's normal to shift your thinking and stop fighting it. Accept that there's a reason, that God has a better plan for your life, and that sometimes, things need to rearrange themselves for you to see what the right direction is.

October 19, 2017

3 Ways to Re-Inspire Your Weekly Newsletter

This post is part of a paid partnership with Nakturnal and does not include affiliate links. Full partnership disclaimer here.

I haven’t sent out a newsletter in months (June 25th, to be exact). I know— I’m the worst. I even tweeted that I was slacking. The thing is... I haven’t been inspired enough to carve out the time to create one, and I didn’t want to create something subpar. In the past, I’ve gotten quite a bit of positive feedback on my newsletters (you guys are the best), but despite the kind words and “hit replies,” something still wasn’t sitting right with me.

http://www.alexakoch.com/p/disclosure.html


You know what else is sitting? My mailing list. All these people who (presumably) want to see extra content from me are getting nothing. I could be connecting with these readers in a way that I don't connect with them on the blog or on Instagram, so why am I not? Because I need a fresh dose of re-inspiration. Thus, today's post was drafted.

+ Re-evaluate the tools you’re using. 

If your email marketing system doesn’t have the features you want/need, shop around. How important is design to you? Does your current system allow for ample customization? How well are opt-in forms integrated with the system? Answers to questions like these can help you determine whether you’re using the best tool for you. I personally use MailChimp and don’t have any complaints.

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